The Founder-Led Fund.

Founders Investing In, And Supporting Founders

A model in statistics that is intended to predict future outcomes.

We put founders first

because we have been in your shoes as founders and CEOs.

We scaled and sold companies,

and have experience as corporate senior executives following our acquisitions.

We are passionate about supporting entrepreneurs

and their companies – helping them build, lead and scale.

The R-Squared LP network

is composed of over 80 leading industry founders, executives and venture capitalists.

People.

Passion.

Potential.

We support founders executing on real problems, with a big vision, in a sizable market, disrupting ‘how things are done’. And we’re always there for founders with their daily dilemmas and challenges as they start, run and scale their companies.

Listen to Howard Lindzon from Social Leverage
chat with the Roy’s on his podcast “Panic with Friends”

Two Roy's Behind it.

Roy Erez

Roy Rubin

focus

Primarily focused on Enterprise/SMB SaaS and AI, Vertical-specific Technologies (including TaxTech, LegalTech, InsureTech), Fintech, Marketplaces, and E-Commerce Enablement. Though we also invested in other categories, such as B2C, Gaming, AgTech, and others.

Investments

Finout

Finout announces $26 million Series B to optimize cloud expenditure

View more updates

Alysio

Alysio announces $3.3 million Seed round for AI-powered Go-To-Market (GTM) Performance Platform

View more updates

Slice

Slice announces $7 million Seed round for AI-powered equity compliance platform

View more updates

Justt

comes out of stealth with $70 million in funding to help merchants fight false chargebacks

View more updates

Kenbi

raises $5 million in Seed to legitimize credit card transactions

View more updates

Flexspace

comes out of stealth, announces $6 million Seed round

View more updates

Finout

announces $14 million Series A

View more updates

Mesh Payments

closes on a $60 million round

View more updates

Fondue

announces $10.5 million seed round

View more updates

Rebuy

announces $17 million A round

View more updates

Fairmatic

closes on a 46 million B round

View more updates

Hyro

announcing the close of a $20 million Series B round

View more updates

Akeneo

Enterprise. Market leading Open Source Enterprise PIM (Product Information Management). Website

Co-investors include Summit Partners, Salesforce Ventures

Alysio

Enterprise SaaS. Platform that monitors and analyzes sales teams' performance. Systematically records daily sales activities, generates insights from these activities, and administers a rewards program to acknowledge exemplary performance. Sales leadership can then accurately assess individual contributions, enhance revenue forecasting, and motivate their sales team. Website

Co-investors include Kickstart Ventures

Ampla

Fintech. A full service financial platform, including capital and banking, for consumer brands who sell products across ecommerce and retail channels. Website

Co-investors include M13, Infinity Ventures, Forerunner Ventures, and others.

Beehero

Ag-Tech. Next-gen platform that tracks and maximizes pollination, dramatically increasing crop yields. Website

Co-investors include Convent Capital, General Mills, Rabo Innovation Fund, Plug and Play, Entree Capital, UpWest, J-Ventures

Boards

Enterprise/SMBs. A mobile-first, agnostic platform that empowers companies to streamline knowledge, content, tools and data analysis for distributed sales teams, field personnel, and brand ambassadors. Website

Co-investors include Bessemer Venture Partners and Flint Capital

BookOutdoors

Travel-tech. Stealth mode. Reimagining and fundamentally transforming how people travel outdoors. Website

Co-investors include leading VCs alongside C-level executives from the largest travel and hospitality companies, including Expedia, Booking.com, TripAdvisor, and Orbitz

Clearitty

B2B Sales-Tech. A sales Intelligence network and platform that accelerates deal closure by providing key critical buyer insights. Website

Darrow

Legal-tech/SMBs. AI powered legal claim mining platform. Website

Co-investors include F2 Ventures, NFX, Entree Capital, Y-Combinator

Donut

Enterprise/SMBs. Employee social collaboration for SMBs and enterprises. Website

Co-investors include Accel, Bloomberg, Slack Fund

Evinced

Enterprise. AI-Fueled Accessibility Automation for developers. Evinced AI traverses deeper into the accessibility landscape to level the playing field. Website

Co-investors include Capital One Ventures, Microsoft M12, Engineering Capital

Fairmatic

Fintech/Insur-tech. Performance-priced commercial auto insurance. Website

Co-investors include Foundation Capital, Battery Ventures, and other strategic angels

Finout

Enterprise/SMBs SaaS. Cost analysis and management of cloud based services for organizations, with a direct link to the business metrics. Website

Co-investors include Pitango Ventures and strategic angels

FlexSpace

Fintech/Enterprise SaaS. Next-gen discovery, booking, and management platform of co-working spaces for SMEs and large enterprises. Website

Co-investors include M13 and other strategic angels

gloww

SMBs. Reinventing interactive live video experience for both the host and the participants. Enabling professionals and employees to plan, create and run highly-interactive, content-rich, live video sessions at a new level of experience. Website

Co-investors include Pitango Ventures

HAAT

B2B2C/Marketplace. Through technological and logistical innovation, HAAT is democratizing the delivery of food, staples, and other items - making them accessible in regions that were previously off the grid for online delivery due to inadequate infrastructure. With an initial focus on Africa and the Middle East, HAAT's platform creates massive new business for local merchants, and a sought after connectivity for the residents of these regions. Website

Co-investors include Dynamic Loop, NFX, other strategic investors

Hyro.ai

AI and Enterprise SaaS. AI-powered adaptive communications platform, turning complex data into simple dialogue with natural language automation and computational linguistics. Website

Co-investors include Spero Ventures, Twilio, Mindset Ventures, Hanaco Ventures

Immunai

Medical Data and AI. Groundbreaking proprietary data set for clinical immunology. Mapping the entire immune system thru single-cell technologies and machine-learning. Website

Co-investors include TLV Partners, Viola Ventures, Schusterman Family Investments, Duquesne Family Office, Catalio Capital Management, Dexcel Pharma

Justt

Fintech. Disrupting merchants' chargebacks through an AI powered solution. Website

Co-investors include Zeev Ventures (Oren Zeev), F2 Ventures, Oak HC/FT, David Marcus and other strategic angels

Kipp

Fintech. Enabling card issuers and merchants to approve previously declined transactions, leading to higher customer satisfaction and greater revenue. Website

Co-investors include TLV Partners, Entree Capital

Knock

B2B Sales and Marketing-tech. Reinventing how marketing and sales teams at B2B companies engage with customers throughout the buyer journey. Driving content and engagement using the buyers' preferred communication channels, resulting in improved conversion, increased revenue, and growing customer lifetime value. Website

Co-investors include State of Mind Ventures and TechAviv

Laguna

Insur-tech. Revolutionizing the private corporate healthcare industry. Website

Co-investors include Pitango HealthTech, Lionbird

Lexense

Legal-tech. A data-driven platform and end-to-end solution that unlocks easy access to the court system for consumers, to initiate and resolve civil cases efficiently. Website

Co-investors include Pitango

LibLab

Dev tools. SDK-as-a-service for companies who want to have SDKs for their APIs. Website

Co-investors include Zeev Ventures, Insight Partners

MedOrion

Enterprise SaaS. Health behavior management. A software platform for health insurance companies that analyzes claims data across channels and applies these insights to enhance member experience and organizational KPIs. Website

Co-investors include 10D and strategic investors

Mesh Payments

Fintech. Disrupting corporate payments and corporate credit cards with its cardless payment solution. Website

Co-investors include Tiger Global, TLV Partners, Entrée Capital, Falcon Edge Capital, Meron Capital and other strategic angels

Nimble

Enterprise/SMBs SaaS and Data AI. Web data automation platform that empowers businesses to seamlessly gather, structure and analyze external data at scale. Website

Co-investors include Target Global

Oooh

B2C. Digital Platform. In stealth mode. Website

Co-investors include Kohsla Ventures and other strategic angels

Panjaya

Deep AI/B2B/Social Enablement. Revolutionizing the massive localization by bridging language barriers with state-of-the-art Generative-AI video and audio technology. Creators can localize videos of any scale in a single click while keeping their brand identity real given the platform's sophisticated and hyper-realistic AI technology. Website

Co-investors include Viola

Polar Security

Data Security. Acquired by IBM in 2023. Polar's solution automates cloud and SaaS application data security and compliance. The company's agentless platform automatically finds where data resides, what sensitive data is in it, and where that data is moving; then identifying data vulnerabilities and compliance violations. Website

Co-investors include Glilot Capital Partners and other strategic investors

Postscript

E-Commerce Enablement. The leading SMS Revenue Platform for ecommerce stores. Helping Shopify brands make SMS their #1 revenue channel. Website

Co-investors include Greylock, Hawk Ventures, 01 Advisors, Twilio Ventures, Infinity Ventures, and other strategic investors

Privaini

Enterprise SaaS/Legal-tech. A platform to manage privacy risks for an enterprises' entire business network, and to proactively address compliance, reputation and legal risks related to data privacy. Website

Co-Investors include J-Ventures and other strategic investors

Rebuy

E-Commerce Enablement. The leading personalization engine for e-commerce brands and merchants. Website

Co-investors include M13, Dynamism Capital, Peterson Ventures, Sidekick Partners and other strategic investors

Sidebar

Consumer/SMBs. Changing the game of corporate learning and development. Sidebar offers a community of excellence where the best come to get better. Matching individuals with a curated small group of leaders who are remarkably successful and can add value to their lives. Their inner circle of trust. Website

Co-investors with Foundation Capital

Slice

Fintech/Legal-tech. Still in stealth, building a new B2B solution for a cross-border problem involving compliance to taxation for both employers and their employees. Website

SmartWiz

Tax-tech/SMBs. Cloud-based tax preparation software that eliminates data entry, integrates with third-party tools, and uses artificial intelligence to automate customer service and information intake. Website

Stackbit

Enterprise/SMB SaaS. Acquired by Netlify in 2023. Next-gen web platform to build and maintain modern, secure, dev friendly and highly customizable websites. Website

Co-investors include Zeev Ventures, Kleiner Perkins

Superfiliate

Social Commerce Enablement. A platform that automates the creation of personalized storefronts for a brand's best customers and creators to get the most out of their word of mouth programs. Website

Co-investors include other strategic angels

TaxJar

SMB SaaS. Acquired by Stripe in 2021. Sales tax management platform for e-commerce sellers, with over 20k companies using its system. Website

Co-investors include Insight Partners, Rincon Ventures

Text Blaze

Enterprise/SMB SaaS. Workflow automation for SMBs and enterprises. Website

Co-investors include TwoSigma, Y-Combinator

Tipalti

Fintech. Cloud solution automating the global payables operation. Website

Co-investors include Zeev Ventures (Oren Zeev), Group 11, Durable Capital Partners, Greenoaks Capital

Voyantis

Enterprise/SMBs. An AI based and codeless predictive growth platform that empowers online businesses to achieve sustainable LTV-based growth, while overcoming privacy challenges and ever-growing costs of acquisition. Website

Co-investors include Target Global and Square Peg Capital

"Roy and Roy are much more than investors. They are authentic partners in our journey who genuinely care! The invaluable insights and feedback they contribute in areas of business, GTM, strategy and product are just priceless. For aspiring founders, my tip is simple - don't think twice, get the Roys on your side."

Maor Levran ,

Co-Founder and CEO, Slice

“Roy & Roy are two of the best things that have happened to us. It’s like having more co-founders, but ones that bring a fresh perspective, tons of experience, a strong network, and above all, genuine and extreme care. It’s not only that they are super smart, creative and sharp, it’s their ability to dive into the nuts and bolts of the business and bring real value to the places you truly need it. We are so lucky to have them.”

Yedidya Nisan ,

Co-Founder & CEO, Lexense

Working with Roy & Roy is pure joy. They bring so much value and insight with their unique perspective and experience, and every conversation with them is a huge morale booster. We're grateful to have them as our investors and couldn't recommend them enough."

Tal Adler ,

Co-Founder and CEO, Boards

"Roy and Roy are the rare combinations of operators, investors, and executives who are open, positive, and friendly. They are able to dig into our business challenges and provide relevant, hands-on advice with a passion for helping you build a great company."

Uriel Knorovich ,

Co-Founder and CEO, Nimble

"The expertise and thoughtful approach of Roy and Roy have been pivotal to us. They combine strategic foresight with robust operational insights and access to a wide network to not only help us through immediate hurdles but also lay a strong foundation for our future growth. The Roys make us think out of the box and cover our blind spots. True partners!"

Sanjay Saini ,

Co-Founder and CEO, Privaini

“R-Squared are unique as both partners are founders and entrepreneurs themselves. They have always supported us with quality introductions, given us constant guidance, and been 100% committed to our team and mission. The network of R-Squared's LPs and portfolio of founders is equally powerful.”

Ofir Tahor ,

Co-Founder and CEO, Justt

“Roy and Roy are true mentors to me. As operators themselves, they have first-hand experience in so many cases and aspects of a business. They are sharp, smart, humble, and help me make educated decisions. We gain tremendous value from each session. I highly recommend them to any entrepreneur (both first time and serial).”

Ido Wiesenberg ,

Co-Founder and CEO, Voyantis

“Roy and Roy's operational expertise and founder-centric approach is second to none. The deep cultural and mindset alignment makes the partnership with them stand out in the sea of investors. The earlier you engage with R-Squared the more value you can create and capture together with the Roys.”

Yoni Shtein ,

Co-Founder and CEO, Laguna

“There is rarely a day that goes by where I don’t speak to the Roys. The dynamic with them is unique as they are strong operators as well investors. When we talk, we're talking with fellow founders who understand strategy, product, culture, and the day-to-day triumphs and challenges of growing a business.”

Oren Charnoff ,

Co-Founder and CEO, Fondue

"It's such a pleasure to work with Roy and Roy. They bring a super professional approach that can effectively assist you with both micro and macro aspects of your business. Collaborating with them is not only productive but also enjoyable, as they bring a dynamic and fun approach to their work. With their support, you can confidently be yourself, knowing that they genuinely prioritize your success and are committed to providing the assistance you need."

Dr. Hasan Abasi ,

Co-Founder and CEO, HAAT

“Roy and Roy understand what it’s like to be founders, and together with their inspiring enthusiasm, their out of the box advice is tremendously valuable. We feel lucky to be part of their impressive network.”

Chanan Lavi ,

Co-Founder and CEO, Kipp

“Working with R-Squared has been terrific. They carry an enthusiasm for entrepreneurship, builder and creator mindset, and enjoy consulting with the companies they invest in. I look forward to continuing to work with the R-Squared team.”

John Erck ,

Co-Founder & CEO, Rebuy

“The Roys are a supercharger for entrepreneurs. Their expertise and strong network helped us overcome the challenges of growing an early-stage business. They were instrumental in closing our first funding round and thinking through key hires. The sooner you engage with the Roys, the better.”

Eyal Lasker ,

Co-Founder and CEO, Flexspace

“As seasoned CEOs and entrepreneurs themselves, Roy & Roy act as coaches and mentors whom we can always go to for an unbiased opinion and excellent advice. Always being founder-friendly. These are value-added investors we had no hesitation adding to our round”

Roi Rav-Hon ,

Co-Founder and CEO, Finout

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The Founder-Led Fund.

A model in statistics that is intended to predict future outcomes.

People. Passion. Potential.

Two Roy's Behind it.

focus

Investments

People.

Passion.

Potential.